Sunday, March 04, 2007

Is it possible to enrich oneself without impoverishing another in business?

ITC, Ashram join hands for `fragrance mapping' Mohan Padmanabhan Business Line Friday, Aug 15, 2003 ITC's "Spriha" brand of incense sticks on display at the Cottage Industries outlet of Sri Aurobindo Ashram in Pondicherry. — Parth Sanyal
Kolkata Aug. 14 IS it possible to enrich oneself without impoverishing another in business? Analysing the question of value of production, The Mother of Sri Aurobindo Ashram, Pondicherry, had explained that if production was truly an acquisition for the general human wealth, it then increases the wealth, and does not make a hole in someone else's pocket.
The cottage industries unit of Sri Aurobindo Udyog Trust (of Sri Aurobindo Ashram), which makes handicraft items ranging from handmade paper, pottery and batik to agarbattis today generates meaningful wealth, not only for sustaining the various welfare activities of the ashram but also to provide succour by way of jobs to the needy rural population in and around Pondicherry.
The cottage unit, which has been making hand-rolled incense sticks since 1949, has now tied up with the agarbatti division of ITC Ltd, under which it is rolling out high quality agarbattis in large quantities for the company to fragrance its path all the way into Indian households. This has led to upscaling of operations at the cottage unit, including part mechanisation, and has brought more cheer to the hundreds of rural women employed to hand roll the agarbattis.

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